New To Search Labs – Join our referral program and earch cash or credits to use on your own SEO project.

BETTER Organic Search!
So.. You want the ‘Free’ kind of traffic?


Hey! I’m Everhardt (Ev).

Professional SEO (Search Engine Optimisation) expert and Director of Search Labs Pty Ltd.

I spend all of my time in the enterprise organic search space (organic meaning that people don’t pay for ads, they search for what they want).

This site is about helping businesses ranging from Mom and Pop all the way up to Commercial Enterprise to build their customer base, and spread their message across the internet.

Google Tools and Services - Rely on the source of truth!

Tag Manager


Search Console

Data Studio

Site Kit


Supercharge your Business

with a site

that is optimised for search!

Organise your data, Make it universally accessible to Google
Make it useful to your customers

That’s all a search engine wants!

Are you the answer to a question?

Do you serve a purpose?
What is that purpose?
Can we show Google that you are the ‘better answer’?


 That is SEO? in a nutshell?

What do people want?

Let’s connect you to their want or need.

At we break SEO down into basic building blocks 

(like Duplo)
We explain exactly how to assemble your pages for success.

Get our proven processes that can work for you!

Give search engine crawlers enough information so that Rank-Brain (Google’s ranking engine) understands it. So that Rank-Brain can stack your page as one of the top answers.

One of the ways that Google tries to confirm its interpretation, is to see if people stay or leave when they land on your page.

We can help make content that entices people to stay and confirm what Google believes.

Amazing SEO is not magic

It is Cause and Effect can show you how to implement the 80/20 rule.
How to work on what matters

SO… WHAT IS SEO? (not just from a digital marketing agency perspective)
SEO is making sure you are found when people look for you – or someone like you, or your competition. (from your perspective)
It is turning that traffic into cash – people that want what you have – will pay when they find it.
SEO – Is optimising your site, it’s structure, it’s content, it’s income –
so that a search engine can read it and understand it
so that 
it can recommend your site to someone that is looking for you – or your products or services.

SEO is content marketing done right! 

  1. Get the info from the source – Google is the source of Truth, if you own your data and then let an agency use it (you can still reference the source of truth) – then the likelihood of them fleecing you is greatly reduced.
  2. Don’t let an agency own your data – When you part ways, don’t part without your data – we often need to rebuild a clients tracking platforms.
  3. The 6 systems below cater to these issues. Even if we don’t work together in the long run, we HIGHLY RECOMMEND that you get these set up!
  4. If an SEO company doesn’t know what these are, or doesn’t want to use them (With GA and GTM there are alternative processes that can provide the same data – but they are not free) then you shouldn’t trust that agency – It’s like a baker not knowing what dough is – or one that refuses to use dough.

What People Are Saying About Search Labs

People say good things about us as AN AGENCY!

Jake and Ev, went above and beyond their scope. They identified the causes of the issues we were having and provided clear guidance and assistance to remedy the problem. They took a very practical approach considering both our time and budget. It was a pleasure to work with them and I am very grateful for their guidance in avoiding what could have been a minor disaster.

Vick Pillay

MD & Co-Founder, MindTribes Pty Ltd

Jake and Ev have a really good handle on SEO and I would highly recommend working with them for support in optimising and improving your presence in search engines.

Steve de Niese

Founding Director, Assemblo

We hired Search Labs to do an SEO audit, a keyword analysis, and some general consulting for us.

After implementing their recommendations, our search volume and traffic quickly more than doubled, and it has continued to surge upward pretty consistently over the past six months. I think our lowest day now is higher than the best day we’d ever had before hiring them.

On top of being professionals who really know what they are doing, they’re great people to work with. You can tell that they have a real passion for solving SEO puzzles, and it shows in their results.

If you can work with people who will do an awesome job AND really enjoy giving your business a boost, why would you hire anyone else?

Adam Weiss

Founder/Head Video Producer,