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Organic Search Console – by Google is source of truth

Google is the source of truth.

How to accomplish more with Google Search Console in 3 steps

  1. Find out which words get ‘search impressions’, and why is this important?
  2. Now that we know which words drive impressions, what do we do next?
  3. OK, so now we are starting to optimise your content – what are the next steps?

This tool gives you access to the search data that led people to your site!

We set it up, and we help you understand the data that it provides.

Why you WANT or rather NEED Google Search Console

As the name implies, this is a ‘console’ related to ‘search’ – it provides ‘search data’ but that’s not all.

As well as providing Organic Search Data (queries, and their volumes typed into Google) it also tells you which pages were presented, and if the searcher clicked in or not. 

We like to this of this as 1 half of a double edged sword, Search Console is ‘outside the house – what is going on, what did people ask Google to find us’ – the other side is Analytics, which is ‘inside the house’

Google Search Console offers tools and reports that are extremely helpful when reviewing stats for the following activities:

  • It helps to confirm that Google can both locate and crawl (and hopefully index) the pages and resources on your website.
  • If something is broken, it can help fix indexing problems as well as assist in submitting re-indexing requests for new or updated content.
  • It is the source of truth when analysing Google Search traffic data. It shows you which ‘query’ was submitted to Google – and how often your site shows up in Google Search (these are called impressions) as a response to that given ‘query’.
  • Following that, it also shows you which ‘queries’ resulted in clicks.
  • Then it provides a CTR or Click Through Rate as a result – this shows you which ‘queries’ that got ‘impressions’ resulted in a ‘click’ – but more importantly, it also shows you which page this is all related to.
  • GSC shows you notifications when Google comes across indexing, spam, or other black hat concerns on your website.
  • It will show you which are the most important sites that link to your website.
  • It helps with troubleshooting AMP problems, mobile usability, and other Search features.
I like to think that using Google Search Console lends some trust to Google

After all, you need to link your email address to the GSC in order to access it. (Not in any way verified.) 

Which words get ‘search impressions’, and why is this important?

When you set up Google Search Console, what you are really doing is asking Google to provide advice on those times when it recommended you as the answer to a question. Remember we log into Google and we make a statment, or ask a question, these are called ‘queries’ – they are made up of keywords – Search console records the queries, and the pages that it recommended as an answer. It remembers how many times your page was shown as the answer, this ‘showing’ is called an ‘Impression’.

Once you start taking notice of these impressions and queries – then you can start to sculpt your content to be a better answer, or to answer a completely different question. 

Google Analytics

Learn more about your visitors

Google Tag Manager

Level up and control your whole site

Site Kit for WordPress

If your site is powered by WordPress – then this is a gift from Google.

Data Studio

When you want your ‘Data’ to become ‘Information’

Google Analytics

Learn more about your visitors

Google Tag Manager

Level up and control your whole site

Site Kit for WordPress

If your site is powered by WordPress – then this is a gift from Google.

Data Studio

When you want your ‘Data’ to become ‘Information’

Google Tools and Services – Rely on the source of truth!

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Great SearchLabs rewards for new referrals

SearchLabs gives you great referral deals. You can either get a cash payment after the new client pays their bill, or you can trade in referrals for SEO. 
Enjoy discounts on services like ‘site speed breakdowns’ ‘competitor stalking’ and ‘keyword research’ – things that have a substantial cash value.

Just by successfuly referring someone. 

We would love to chat this out

But there are some rules to follow, mainly so that time isn't wasted - we don't want to waste yours and we are busy people, The universe promises time to no body.

Follow these rules and everyone will be OK.

We have a set rate.

We don't offer discounts unless we can fit more things into the same time block - if we can we will, but people don't ask. We work with those that understand value and can math out the required spend - if we are too expensive to justify your spend then that is just what we are - we will let you know.

Because we will do the math together. If it makes sense, and you see a positive return on your investment, then we can start, if hosever you dont, then we wont.

We don't do 'pick your brain' coffee  meetings.

We do consultations, and there is a cost to that - we will ask you to prepare some things so that your money isn't wasted - we will provide you with a digital copy of the things we discuss - but a coffee is an expensive coffee if that is the way you want to do things.

On occasion we will catch up with business owners at the NAB in Docklands, CLICK HERE to see if there are any available spots.

 

Good things take time.

Once we start setting up these domino's - we don't change direction.

SEO is setting up domino's and then rolling that ball from Indiana Jones at the stack - we don't want to start if you aren't sure, and we won't change if you change your mind.

This is the way, sure cheaper SEO's are probably willing to twist on a dime, but we aren't those SEO's. WE WIN!

We offer no guarantees.

A guarantee implies that we have insider knowledge, and we don't - the only way someone can 'guarantee' anything in SEO is if they are being dodgy.

There are sites you will never hear of, or be able to find in Google, they have been removed from the Google index, by Google, because they played with fire. We won't put your site anywhere near fire, so NO GUARANTEES!

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