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The Google Tools Of The Trade

These tools are made by Google, and they help!

Google
Analytics

  1. Free Usage after installation
  2. Automated data collection
  3. User Data Reporting
  4. User Demographics
  5. Platform Data
  6. Content Data
  7. Goal Objectives
  8. The source of Truth when it comes to your own site visitors

Google
Data Studio

  1. Free Usage after installation
  2. Provides queries you ranking for
  3. Provides data advising ‘What does Google thinks you are’
  4. Advises Which pages get clicks
  5. Advises Which pages get impressions
  6. Provides Messages and Manual Action notifications from Google

Google
Tag Manager

  1. Can speed up page load time
  2. Works with non Google products
  3. Excellent for testing products without changing site code
  4. Put 3rd party code in one place
  5. Debug Mode
  6. Allows you to add and remove code without having to repeatedly access your site

Google
Site Kit

  1. Easily understand stats directly on your WordPress dashboard
  2. Official stats from multiple Google tools
  3. Quick setup for multiple Google tools without having to edit the source code of your site
  4. Metrics for your entire site
  5. Easy-to-manage, granular permissions across WordPress and different Google products

Google
Data Studio

  1. Customisable 
  2. Multiple Data Sources
  3. Dynamic and Transformable
  4. Pulls data from the ‘source of truth’
  5. Client can see live data
  6. Real time filtering

Google
Optimize

  1. Google’s own ‘Split testing’ platform
  2. Make small changes to one variant of a page
  3. See which variant works best
  4. Constantly Optimise your site
  5. Make the most relevant option the default option
  6. Free Google Tools for small business 

Google provides the tools you need

Organise your data, Make it universally accessible to Google
Make it useful to your customers – this is what Google does, and this is what we do – for you, and for Google

This video describes the reason for using these tools as an unstoppable force.

There are 2 paths
  1. Find out what people are looking for and then make that content.
  2. Make content, then optimise it to match what people are looking for.
User Google tools to teach Google what you are

Google needs to ‘parse’ data – and it seems to do this by grouping terms and mathching those terms to queries

Valuable Digital Marketing Customer Insights

Use the tools to figure out who the searcher is, and also, which terms they use to find you.